My data guru friends are hungry. After years spent digging up insights by mashing together consumer and internal company data they are convinced that there is a new business model round the corner taking advantage of social media analysis.We sat down in the opulence of The Athenaeum yesterday to chew the fat and pretend to understand what nobody understands. Has anyone really worked out the true meaning of the Social Graph - or “the global mapping of everybody and how they’re related” as Wikipedia introduces it? Most representations more ‘Graphics’ than ‘Graph’. And probably more useful to their creators than pointers to new value for businesses – but really impressive too:
Our modelling hats are on to think through how we can turn Buzz into numbers and maybe a valueable offer for clients. Not that we’re the only ones trying this, but I know that if we put our collective minds to it, there’ll be something worth talking about (and selling, I hope).
